How to market your own range of bath and body products

The term “spa” comes from the Latin expression for “health by water”. While water treatment or “hydrotherapy” is offered by many spas, they also offer massages, hair styling, full body treatments, facials and skin treatments and manicures and pedicures.

Today more than 11 billion dollars is generated each year by the spa industry. Also, reports have shown that more than 136 million visits to various spas in the U.S. occurred just in the year 2007. This makes it one of the top leisure trades in the U.S. today, and as it is made more popular by TV, commercials, movies, and advertising. We can expect continued growth as well.

In order to be a part of this lucrative business, you can either open your own spa, buy an existing day spa business or take part in the manufacturing of essential spa products such as lotions, exfoliating balms, bath salts, candles, sun block, body scrubs and a lot more.

There are a variety of great manuals out there today that can help you make your own spa products for sale. There are even some great recipes out there online that you can try out. Here is one that will help you make a salt scrub:

Purchasing a good salt scrub can cost you about $20 or so, but you can easily make your own at home. All you need is some sea salt, some essential oils, and about a half cup of grape seed oil or even sweet almond oil. In a few minutes you’ll be able to enjoy your own spa experience at home.

You can similarly find very effective and reasonably-priced recipes for footbaths, hand treatments, facials and even shampoo online. You will find that many people who have worked in some of the world’s most famous day and destination spas post recipes on the Internet. This assures you of the reliability and efficacy of the products.

One you have come up with the products you want to sell, then you need to market these products. Using the word “spa” is actually quite powerful in itself. It adds prestige to even products that are quite common. When you see products with the word “spa” in them, many people will be willing to pay a little more, just based on the perceived value alone.

Of course, when you package your spa products, it is important that you have packaging that looks great while making sure it is low cost. Consider going with something simple, such as cellophane for your packaging and then go with custom labels or tags that can be printed professionally and then customized.

Having some friends over to have a spa party is a great way to help market your products as well. You’ll be able to let everyone try the products that you have made. If you’re going to do this, make sure that you set up the entire room in a way that makes it feel just like going into a spa.

Set up some signs that tell about ways to fight dry skin, how lavender heals, benefits of detoxifying the skin and so on. Then turn on some really mellow music and possible have a small fountain running or even a water noise maker.

Now that the stage is set, you can have a great spa party that everyone is going to enjoy. You can offer pedicures and manicures, or even a massage or a facial to those who attend. This will help you introduce your line of products and you’ll also get some great feedback as well.