Archive for August, 2009
What is Truck Advertising?
There is a huge shift of advertising dollars going to another place for businesses large and small. I’m not talking about internet advertising. What I am talking about is doing outdoor media advertising and more specifically truck advertising.
Outdoor media ads comes in many shapes and sizes, but one of the ways that is beginning to become more popular is using truck advertising.
Today a prospect has a lot of choices on whether or not they want to see an advertisement. With Tivo and Satellite being owned by most consumers, they can easily have all traditional advertising turned off.
That is why a lot of businesses are looking for alternative forms of advertising. They are hungry for more avenues to reach the consumer.
But not only do they want more ways to reach consumers, they want it to be effective.
Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off. With the way the medium reaches the consumer you can understand why.
You have the businesses advertisement prominently displayed on a truckside or on a mobile billboard. Those are trucks made specifically to be a mobile billboard.
With their ad prominently displayed, and appearing to them in traffic. A consumer has no choice but to read it. For a business that wants the ability to create brand recognition, this is a way they should consider.
Then when you compare it to other forms of advertising. The mobile billboards prices are actually very competitive, if not cheaper for what you get.
Because think about it, your message will be shown to a consumer who will notice and read it because of the way it is coming at them. More than likely during rush hour or when they are stuck in traffic. So the consumer has nothing to do but read it. With the advantage of how their message is delivered, it easily gets to the customer.
When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential. In 2004 alone, $5.8 billion dollars was spent.
So for a business looking to expand in other ways to get their ad message out to the consumer, using truckside advertising is something they ought to consider.
Not the traditional, stationary mobile billboards people are used to. But something that will be smack dab in the face of the consumer is definitely going to get the message across.