Ryan Galiotto

Posts Tagged ‘branding’

There are many ways to build a business.Of course probably the best way is to use advertising.You have what is called direct response advertising.And you have what is known as brand advertising.I would like to explore the method of branding.

Now the reason to brand your business are a couple.You would like for your name to become familiar so more people will trust your company.  And you want your brand thought of when a consumer needs that type of product or service.

So to effectively brand there are a couple of ways.There is a powerful method I want to share for branding and that is to use mobile billboards.  I will offer my perspective from what I have experienced first hand running my own mobile billboards San Diego company.

There are a couple of ways to use mobile billboards.First you can have specifically designed trucks built for it.Or you might use current trucks and use the side of it for the ad. This is also referred by the name of truck advertising.  Truck advertising in San Diego has been very successful for my clients.

Now why does mobile billboards work so well in branding your company? Well mostly because the ads will be seen.The alternate forms of advertising do have an issue.  There problem is that a consumer may not see it.  Not so with truck advertising.Unlike using TV or Radio you can’t turn it off.It gets seen by the consumer very clearly in traffic. So your message gets read and heard. 

So if you are searching for ways that are effective in branding your company, think of mobile billboards.  When you compare the mobile billboards rates you will be pleased.It isn’t that expensive when you compare it to TV or radio.  Yet as mentioned earlier your message gets delivered. 

It is a great and strong way to brand your business.Businesses far and wide have seen it’s power and love it.Your business ought to consider it as a way as well.  Especially if your goal is to let people know about it.

Since it’s so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they’re fighting to get in on the action.

Did you hear about Google, Yahoo, and Microsoft having a huge bidding extravaganza to buy just a small piece of Facebooks universal popularity? Well its true. Microsoft was finally the victor, spending 240 million dollars for a tiny 2% of Facebook! What does this have to do with chiropractic marketing, you ask? The big guys know what they’re doing, and that should clue you into the power that Facebook holds in store for chiropractic marketing and your business as well. Facebook is nearly worth 15 billion, and you too can have a piece of the pie.

Three years ago I began my endeavor to teach social networking and social media marketing to chiropractors. At that time, MySpace was the most popular site, and Facebook was mostly college kids and no one else. Facebook has since become a global competitor attracting people of all ages and backgrounds, and now MySpace is beginning to copy some features on it’s rival. With the live-feeds on both these sites, the time is now for chiropractors to tap into the potential for success.

Im not making a big deal out of social media sites like Facebook for years now just to improve my health! There are a whopping 140 million members on Facebook, with a whopping 200,000 more joining daily. The potential for chiropractic marketing success in such a forum is unbelievable. And its all completely free.

By starting a chiropractic marketing campaign on these social media sites, you’re meeting countless people from your community while creating credibility for your practice. Create a personal relationship with these people, and you better believe that you’re going to be the first person they think of when they have a chiropractic issue. When these people trust you, they’re going to be marching through your door seeking your services.

Quite honestly, chiropractic marketing in this new innovative way is incredibly fun, not to mention it’s absolutely free. If you have a product or service that can be marketed internationally, you can connect with “keyword” specific people across the globe in minutes, too. For example, I know authors that have sold thousands of books because of putting them in front of specific people / niches with highly targeted literature interests. That is just the tip of the iceberg by what you can do with social networks. You can also personalize your profile with photos, videos and songs you enjoy. Facebook allows you to poke and send messages to other friends with loads of additional activities.

It’s blatantly obvious if mega-giants like Microsoft and Google can foresee huge profit waterfalls coming Facebook, that opportunities are abundant for any profession, including chiropractors. I recommend setting up your first account right now and begin to familiarize yourself with the social network and interface.

Also, find some groups or causes that you identify with along with sharing your story with the world. Your goal is marketing and branding yourself, as people buy YOU, not your service! Establish yourself as a leader and this will attract massive credibility and build rapport faster. Remember, everyone wants to be around a leader, not a follower.