Ryan Galiotto

Posts Tagged ‘online marketing’

Online video marketing has become one of the many popular forms of advertising on the Internet, especially with the rise of enormous video archives such as YouTube. YouTube is undoubtedly the most popular resource for people looking for online streaming video and nothing else even comes close to it in terms of the sheer number of visitors it receives.

YouTube can also be a useful marketing tool for your company if you know how to take advantage of its features correctly. While it may seem a daunting task, impossible to get noticed out of such a vast number of videos on there. Although there is no substitute for making quality content, there are a number of ways to make your presence known.

If you want to make an attempt at video marketing then you should first sign up for a YouTube account. Once you have done this, you should create a YouTube channel for your work which will help you to have a more individual and specialised appearance. It will also help you to keep track of updates and content with the improved organisation. Additionally, you will be able to organise subscriptions for your viewers.

Once you have set up your own YouTube channel, you can customize it to give it a more professional and unique appearance. It is not difficult to do, and can make the world of difference.

There are four different account types offered by YouTube in addition to the standard one. Choosing one of the specific account types can better help to market your work towards a more specific audience. However, if you want to start with a standard account, you can change it at any time you want to one of the other options.

Online video marketing also has some rules and guidelines of its own. Videos made for Internet advertising should be highly personalized and offer as much information as possible. They should be entertaining as well so to keep the viewer’s interest. Ideally, a marketing video for the Internet should be around five minutes in length and not more. YouTube also has a file limit size of one-hundred megabytes.

Once you have created and uploaded your content, you should also make sure that it is placed in the right category. This well help you to focus more specifically on potential customers. This must not be overlooked as it often is, because having the right tags on your videos is essential for getting as many viewers as possible.

From your portfolio of videos, you can also create playlists based on a specific niche. This will better help you to keep things organised and offer more to the viewers. It can also help with up-selling.

It is also a great idea to comment on other people’s videos since that will provide viewers with a link to your YouTube channel. Finally, make sure that you link to your YouTube portal from your website.

Hi there! This is Lawrence Talent from www.SeduceAdWords.com! Ive been a student of Google AdWords (well, pay per click in general really) for years now! And even though PPC is a constant moving target (especially AdWords), there are still some principles that will never change. What follows are 5 key concepts you must always keep in mind when advertising on any PPC networks.

C.P.C. (Cost-Per-Click) ” How much you are paying per click on your AdWords ad. Every time someone clicks on your ad, its costing you money, money thats going to Google as part of your Google AdWords agreement. The CPC youll see associated with your PPC campaign depends on many factors, including the competitiveness of your market (i.e. advertising on real estate will cost a lot more than say blue widgets), the overall quality of your advertising campaign, your AdWords history (Google tends to like old proven marketers better), etc.

Click thru rate, CTR, is the measure of how many times your advertisement gets clicked on given how many times it was shown. It is expressed as a percentage (number of clicks over the number of impressions, which is another way of saying the number of times an ad was shown). So lets say your ad showed 200 times and it was clicked on twice. That results in a CTR of 1% (2 divided by 200). Your goal, by the way, is to achieve as high of a CTR as possible.

Quality Score is the way Google conveys to you what it thinks of your keyword (as in, does it think its a good fit in your campaign, does it think that its relevant to your market, etc.) It is displayed as Poor, OK, and Great (if you use AdWords Editor, a free tool provided by Google, youll be able to see it on a scale of 0~10). You of course want to get Great if you can since that helps keep the minimum bids of your keywords down.

Relevancy. Okay, relevancy has become a bigger and bigger deal over the past few years. Google and other PPC engines wised up when they noticed spammers abusing their system (back in the days when CPC for all keywords were dirt cheap). Spammers were bidding on ridiculous terms like Disneyland and directing the traffic to their mature audience only websites. Thats a big no no. So now the pay per click engines study your ads, keywords, campaign, landing pages, and a whole slew of other factors in determining if your advertisement is relevant to the audience its targeting.

Google slap is Googles way of punishing you for being a bad marketer on their AdWords system. What is a bad marketer in their definition? Well there are many offenses but perhaps the most common/big one is having keywords that get no traffic, low CTR, low bids, and/or are irrelevant to your campaign. Translation, when Google thinks its end-users do NOT like you. Avoid the Google Slap! Keep your AdWords slim, fit, and highly targeted.

Alright, hope you got something out of that If nothing else, you should be a bit more aware and cautious now that you know what the whole Google Slap is about. Google is very picky in whom they want to play with, so be smart in your advertising and dont try tricking Google. Always keep in mind that Googles #1 goal is to take care of their end users (the searchers) so make sure you do the same and youll be apples.

Well, it is the death of network marketing as we know it. No longer calling our friends and family, no more silly parties or door to door sales. It is now the time of the online network marketer.

The internet has brought us power to our fingertips. We can portray ourselves as anything we want and let people learn about us through our different sites. From the comfort of your own home you can bring customers to your business.

Lots of different avenues of marketing online are available:

*Web 2.0 sites or social media site include myspace, facebook, and twitter. Some site allow the visitor to view more information about yourself than others.

*Video Sites-youtube, myspace video and their are many more to choose from. Upload your video off of any camera and show they world yourself. Depending on the site you can make these as long as 15 minutes.

*Blog Pages- hubpage, blogger, squidoo. Post free information to your reader and help them get to know you.

*Writing Articles- This allows you the freedom of giving out whatever information you want as many time as you want. Use the resource box to promote your business and post to thousands of different sites.

*Affiliate Marketing- promote another company’s low cost item. It helps your company attract customers and trains your buyer.

*Create powerful cd/dvd video presentations or e-books to offer your prospects for free or at no cost. This starts the business/customer relationship.

With so many consumers buying online the death of network marketing was only immanent. Get out to the millions that use the internet daily and socialize. The birth of online nework marketing has opened the door to endless possibilities.

Internet Marketing is the most common topic that comes up with my small business clients. Their biggest concern is learning how to make money with the website they have. This isnt unusual. Big businesses wonder the same thing.

The tactics used to monetize a small business website versus a big business website comes down to money. Big business has much more of it than small business. As in most things, the solutions lie in a trade-off between time and money. Since small businesses cant compete on money, they need to put in much more time in marketing their site through a variety of other methods. Unfortunately, time is a precious commodity to entrepreneurs struggling to be successful.

For small business owners, a better approach to Internet Marketing is to acknowledge that it is no different than those methods used to build their business offline ” through relationship networking with referral sources and customers. One way to do this is through email marketing to an existing list. Email is something that everyone understands and is comfortable with. This may give the small business owner a better marketing perspective than other forms of internet marketing which seem to be a black hole as far as understanding.

Obviously there is more to Internet Marketing than just email. Other examples of online promotion that businesses can use to improve their search marketing efforts are:

Every business has complementary goods and services offered by others. Asking to place a banner ad on their site is a good way of developing a shared clientele.

* Keywords are the backbone of Internet Marketing. Hire a professional to develop these phrases for you.

* Many potential clients use online forums to generate referrals and learn more about a product or service. It’s important to have a presence.

* Building relationships with email is still a good lead generating marketing tool.

* To provide even more service to prospects and clients, entrepreneurs should consider starting their own forums. There are many different free tools available to help them get started.

* Write articles on their industry, business, or area and post them online

Promoting a good or service online is easy once you know how to do it. With limited time, most businessmen or women can easily be overwhelmed with all the information available. Our advice is still to take one thing at a time and move on to another promotional tool when the first one is “old hat”.

More in-depth information is available at http://www.internetmarketingeasytips.com

Since it’s so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they’re fighting to get in on the action.

Did you hear about Google, Yahoo, and Microsoft having a huge bidding extravaganza to buy just a small piece of Facebooks universal popularity? Well its true. Microsoft was finally the victor, spending 240 million dollars for a tiny 2% of Facebook! What does this have to do with chiropractic marketing, you ask? The big guys know what they’re doing, and that should clue you into the power that Facebook holds in store for chiropractic marketing and your business as well. Facebook is nearly worth 15 billion, and you too can have a piece of the pie.

Three years ago I began my endeavor to teach social networking and social media marketing to chiropractors. At that time, MySpace was the most popular site, and Facebook was mostly college kids and no one else. Facebook has since become a global competitor attracting people of all ages and backgrounds, and now MySpace is beginning to copy some features on it’s rival. With the live-feeds on both these sites, the time is now for chiropractors to tap into the potential for success.

Im not making a big deal out of social media sites like Facebook for years now just to improve my health! There are a whopping 140 million members on Facebook, with a whopping 200,000 more joining daily. The potential for chiropractic marketing success in such a forum is unbelievable. And its all completely free.

By starting a chiropractic marketing campaign on these social media sites, you’re meeting countless people from your community while creating credibility for your practice. Create a personal relationship with these people, and you better believe that you’re going to be the first person they think of when they have a chiropractic issue. When these people trust you, they’re going to be marching through your door seeking your services.

Quite honestly, chiropractic marketing in this new innovative way is incredibly fun, not to mention it’s absolutely free. If you have a product or service that can be marketed internationally, you can connect with “keyword” specific people across the globe in minutes, too. For example, I know authors that have sold thousands of books because of putting them in front of specific people / niches with highly targeted literature interests. That is just the tip of the iceberg by what you can do with social networks. You can also personalize your profile with photos, videos and songs you enjoy. Facebook allows you to poke and send messages to other friends with loads of additional activities.

It’s blatantly obvious if mega-giants like Microsoft and Google can foresee huge profit waterfalls coming Facebook, that opportunities are abundant for any profession, including chiropractors. I recommend setting up your first account right now and begin to familiarize yourself with the social network and interface.

Also, find some groups or causes that you identify with along with sharing your story with the world. Your goal is marketing and branding yourself, as people buy YOU, not your service! Establish yourself as a leader and this will attract massive credibility and build rapport faster. Remember, everyone wants to be around a leader, not a follower.

Due to the fact that 52% of Internet content is video, it was just a matter of time until video marketing would be born. Many website owners are turning to video marketing because there is a preference amongst web surfers to watch videos rather than have to read text on a page. Videos also reach a lot of people who have an interest in the niche of the business. If they come across a page that is full of text, they may just hit their browsers back button, but they may go ahead and watch a video.

However, the idea is to reach as many people as possible. That is why there are programs such as Traffic Geyser out there that provides video submission software so that social networking sites, blogs, podcasts, and every sort of media on the web contains your video. This is important so that you can have access to millions of people without putting in thousands of hours of time.

Something else that is very important is that marketing your website with video is very affordable. Not everyone has a goldmine that they can pull money out of. Some, however, act like they do and then wonder why their bottom line is not doing so well. If they would take the time to think about how they can reduce the cost of their marketing, they could see an improvement in their bottom line.

Through video marketing, the largest part of the market is able to see your video. This is because of the intrigue that comes with videos. They put a face to the people and the company behind that video.

Something else that is fascinating about using video promotion is the fact that obtaining your video submission software is just as simple as obtaining the software that submits articles to article directories and websites to search engines. This explains how so many videos find such exposure all over the web. Those who created these videos are definitely not going to spend thousands of hours of work on submitting videos. They cant if they want to be successful because they can spend that time on the other parts of the business that is important.

Video submission software will do the following: submit your video to social networking sites, social bookmarking sites, podcasts, blogs, and so much more. If it has a place for video, your video can live there. It is really that simple.

Now, for what will happen once your video is submitted to these sites, youll be quite pleased. First, individuals will see your video and they will watch it. If they are within your target market, which they should be because your video can usually be found doing keyword searches, youll find that your traffic will grow. This is because the people watching your video are interested in your video, which, in turn means your business has interested them.

Dont forget, though, that the Internet is providing you with a doorway to millions of people and these millions of people are willing to spend money on anything that will make life easier. This just shows that video marketing is a powerful tool and how having Traffic Geyser video submission software in place can make you a success.