Posts Tagged ‘online marketing’
Setting up A Solid Base For Affiliate Promoting
Each 12 months it appears more and more consumers decide to ‘make money’ internet and most likely because of to the complicated marketplace. So it is totally understandable that affiliate promoting would be so appealing. Twitter Traffic Explosions Review Promoting affiliate goods is significantly simpler for obvious good reasons There is unquestionably no product or service development involved which is excellent for novices. It won’t consider lengthy at all for consumers to see the mountain searching at them that represents what they have to do to make dollars. The most beneficial issue any new particular person can do is develop into educated as significantly as doable about quite a few aspects of internet promoting. http://www.revplasmod.com/acash-andr/auto-cash-android.html That kind of schooling will guide sort a pretty strong foundation for achievements.
There are a great number of details that will impact your achievements with affiliate promoting and advertising and marketing, but we sense the ability to execute effective marketplace exploration have to rank up there, very. One of the outcomes is your skill to locate goods that will convert in your marketplace spot. That is some thing that readily spells achievements or failure the product or service you are promoting. Whether or not or not you marketplace bodily goods or objects which can be digital and downloaded is your selection. That is not so vital as you can readily, more or less, appropriately market each and every a single.
Affiliate Marketing and advertising – The Most Worthwhile House Business
Affiliate promoting is a single of the most well-liked among household based firms. This is because it gives you an revenue with small investment. Affiliate promoting offers the identical challenges that a authentic time home business gives. It is an fascinating way of generating dollars and you desire to be revolutionary and believe up new methods to provide in prospects. If relatives things to consider or your particular person complications make it complicated for you to develop into piece of an office workforce, affiliate promoting is an excellent keep at household task. Affiliate promoting is a challenging home business but once the dollars comes rolling in, it can be immensely rewarding.
Setting up an affiliate promoting home business at household is straightforward and inexpensive. You desire a personal pc, a higher speed net connection and an stock procedure to preserve accounts of your home business. You desire a devoted room for your home business in the household, you desire a devoted personal pc and you desire to strictly observe a function schedule to do well in the home business. You could possibly desire to get a internet designer and copywriter for your web site or blog. This will be a start up investment. The other big expense will be to get a host for your blog or web site. You desire to store on the net to get a beneficial offer among the quite a few hosts for your web site. Internet hosting has develop into a aggressive home business and this competition has brought down the expenditures.
Guarantee Thriving Affiliate Marketing and advertising Campaigns With Marketplace Exploration and Picking the Greatest Area of interest
Thriving affiliate promoting goes to people who prepare for achievements internet. Deciding on affiliate promoting goods and particularly studying the most beneficial affiliate promoting niches properly at first will save hours of adjusting promoting and internet duplicate at later on date as well as save you some dollars.
Some affiliate entrepreneurs start affiliate revenue campaigns by browsing for affiliate programs in a network web site. Blogging 101 Clickbank is a single this kind of affiliate network exactly where its straightforward to search for goods with filters as attractiveness and gravity or latest sales volume. They make it straightforward to have identifier tags so that you can track which pages or adverts, the purchasing visitors is coming from. This is a great feature that quite a few don’t entirely consider advantage of but it can lead to raising internet sales. All this explained about browsing for goods, it even now can be significantly more lucrative while saving time if you make browsing for a niches affiliate promoting subject first as piece of your successful affiliate system.
Affiliate Marketing and advertising Ebooks
Affiliate Marketing and advertising Ebooks is by much a single of the quickest approaches to start earning dollars on line. What does this entail? It’s straightforward, you market another person else’s function for them and they give some commission to market e textbooks! Sure it is that uncomplicated.
Ebooks is a single of the quickest increasing markets on line these days and most are offered implementing an affiliate procedure. The more consumers they can get to promote their ebooks to market the more dollars they make and you get a minimize as effectively and that is what it is all about. Just like heading to a hardware shop to invest in a hammer. The hardware shop you are in is not the only a single that sells that hammer. They wholesale their hammers to any hardware shop that would like to market them. The hardware tends to make dollars and the maker of the hammer tends to make dollars.
Tips For Forum Marketing That Really Work
There is a wide range of methods available to help you drive targeted visitors to your site and promote a product on the internet. There are both free and paid methods. But when you’re starting out, it’s always good to stick to marketing methods that don’t cost you anything. Forum marketing is one such method and it is quite popular and has been around for a fair bit of time. You will find below three good forum marketing techniques that you can employ for great results.
One of the most important forum marketing tips you can be give is to post as often as possible. The more active you are, the more attention you will receive from the forum’s moderators and, more importantly, the other members. Your ultimate goal is to evolve into a powerful member of the community so that other members will respect you and will interact with you on your threads. You get a higher profile by posting frequently and participating actively in the ongoing discussions.
You will also be able to show people your knowledge of the niche, which most people use to establish your level of expertise. An excellent way to organize a number of forums you are posting on is to create a schedule and follow any new threads that are being posted. One example is if you are posting on five different popular forums relevant to your field regularly. You should consider creating a daily schedule that includes such information as which forums you will post to first, the number of threads and posts you will be creating, the time you will log in and so on. The more organized you are with forum marketing, the easier it will be for you to get a good response rate from others.
The second forum marketing tip is to be open about who you are and what you do. Noone wants to interact with a nameless, faceless person so be transparent here. Don’t make the mistake of hiding your identity. Making other forum members aware of who you are is important. Be sure your profile is completly filled out and you have a clear picture of yourself as well as a blog link or site link. The main purpose of forum marketing for you is to increase the number of sales you have and therefore increase your bottom line profits. Nobody wants to buy from an anonymous seller. As you know by now, the internet is a very social place now a days which only means it’s become more of a safe place to deal with others especially on forums.
How you want to present yourself and what approach you’ll take with forum marketing are only a few of the decisions you’ll need to make before you begin considering forum marketing. Just make sure you’re not being hasty about anything. Your profile is important for others to see an attractive page so take your time making it and letting others know that you are there for contact creation and networking just to start off.
If you have a notion to believe that these forums will generate alot of traffic by offering little value you are incorrect in that asumption. Forums are always looking for active members who can contribute and grow the site. In order to increase your effectiveness it is important to add value to the forums you join. The more value you provide, the higher will be your worth. It’s important to contribute to the discussions in the most appropriate manner. Over time people will begin to see you as an expert in your chosen niche which will prompt them to seek out what you have to offer. Your quality content will help you build solid relationships with members while also helping them out. People will begin to approach you directly as well as indirectly for advice when you’ve established yourself as an expert.
We can conclude, from these tips, that forum marketing is effective and is here to stay. People are jumping on the new forums that are being created regularly to start new discussions. Since you are a savvy forum marketer, you will be overlooking quantity in favor of quality.
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3 Internet Marketing Rules that Really Make a Difference
Internet marketing has been growing steadily and evolves every day. In order to really succeed with your Internet marketing venture, you need to put in time, effort and dedicate yourself. Obviously there are a few things that you need to concentrate upon before you go out into the IM market. Every game has rules and if you don’t follow them you’ll fail. You need to follow the rules of the game of IM if you really want to succeed. In this article we will talk about the three things that you need to remember to find IM success. Also, remember that reliable hosting is most definitely a must have. We recommend GreenGeeks web hosting, be sure to look at our GreenGeeks review.
The first factor to consider is whether you’re really dedicated to online marketing. What aspect of your business fascinates you the most? The more passionate you are about what you’re doing, the easier it will be to succeed. This will supply you with all the motivation you need to stick with it. If you don’t think this is necessary, you’re missing a key ingredient in any formula for success. If you’re marketing products that you have no interest in, it will be hard to stay motivated. So find a business that you’ll enjoy promoting.
When you’re an Internet Marketer you need to have good tools at your disposal. Using these tools will make it easier for you to carry out your marketing efforts and approach your target market. For example, if you use an autoresponder service to help automate your e-mail communications you are only using a good tool that makes your job easier. The more tools you invest in and actually use, the easier it becomes for you to build your internet business, sell more stuff and find more leads.
Never forget to think about achieving success if you want to find rewards as an Internet marketer. Without a good frame of mind in place, you will not be able to think as big as you want and achieve the goals you need. This frame of mind takes time to build–especially if you’re new. If you keep working on it, however, overcoming the negativity can be done.
To sum up, the IM rules outlined in this article allow you to build your business–if you put your mind to them. If you want to achieve long term success with your IM business, you need to know what will help you get there. These IM rules are a very basic foundation for working online and can help you learn ultimately how to promote your business. Lastly, be sure to look to see if there are any new Green Geeks promo codes.
3 Proven Methods For More Powerful Google AdWords Ads
Your PPC campaigns will improve if you do some reading about copywriting principles. What perhaps serves as an obstacle for many people is you don’t have much room to work with in PPC ads. If you want to see improvement in your PPC conversions, then continue reading to discover three points for writing better Adwords ads.
One of the most basic ways to make your ad copy successful is to effectively test it on a regular basis. Testing is an extremely powerful method for optimizing your ads and getting the most out of your ad campaigns. Testing can revive an otherwise dead campaign, and it can make you significantly more money with PPC. Testing is extremely easy, so it’s best to just get in the habit of doing it. Once you know what’s working for you, then you can model your other ad copies based on your previous success.
If you’re not too familiar with calls to action like, Click Here, then test ads with and without them and see the difference for yourself. It really all depends on your market, so the best thing to do is test your call to action copy. It just makes logical sense to have one since people that will be seeing your ad won’t know what they need to do once they click on the ad. The call to action also has the effect of adding clarity to your ad. The very best thing for you to do with your markets is test the ad copy with different but well chosen calls to action. Call to actions like “Click here”, “Buy Now” and “Download for Free” clearly communicate with the prospect, which means they don’t have to put in too much effort to figure out things on their own.
Last but not the least; don’t forget to focus on your ad’s formatting. You need to create a great first impression and there’s never a chance for a good second one. There is really never an excuse for bad spelling, or poor grammar and the like. You can test this for yourself in a split test, and you’ll see firsthand what we’re talking about. Believe it or not, but in your title you can hurt your conversion rates if you don’t make the first letter of each word a capital letter. Make sure to run a spell checker if you must, just make sure you do it.
In conclusion, if you want your AdWords copy to deliver good results, you should try to remember every little tip that you come across. Once you’re underway and running some campaigns, then we feel you’ll have a lot of fun with it.
Correct Ways to Link Build
Link building happens to be one of the most vital elements of effective search engine optimization. This is what you’ll want to do if you want an army of cost-free traffic going to your website. We all know that the internet is getting bigger at a huge rate and so you’ll want to keep ahead of those competing against you by constructing backlinks that work. Individuals who first start out as internet marketers often don’t use link building techniques the right way and so they never reach their goals. However, if you properly plan a link building campaign and do everything correctly, you can, over a period of time, increase your search engine ranks and also receive a higher Google Page Rank. This also creates indirect traffic since every incoming link to your site is an entry point that sends visitors. In the earlier days, people used to indulge into reciprocal linking or link exchange, but this practice is losing its charm because the search engines now prefer one way or one sided links instead. You’re about to read about some things you can use to build links that will bring success.~Search engines have gotten more advanced in the past couple of years ad their way of indexing and ranking websites has also changed. In the past, all you needed to do to get ranked for your particular keywords was to put Meta tags on your site. These Meta tags over the time lost their value because of the irrelevant results that were generated. Nowadays these tags really don’t hold much value as they used to. Search engines today are much less lenient with their rules. That’s the exact reason why you need to know why link building is important and also why you need high quality backlinks that point to your site if you want it to rank high. Google and other major search engines utilize various factors to ensure the quality of a page, and the largest is how many backlinks the site has and how relevant they are. The following are a few techniques you can use to build quality links and also rank higher with the search engines.~Link building is utilized by many individuals to increase their site’s visibility and also to attain more traffic levels. This method has become an integral part of any online marketing campaign because all search engines rank your site based on the links that are pointing to your site. Link building today isn’t that clear cut, as search engines are always transforming their algorithm. Therefore, the most effective way to build links today is to go for one way link building. This method is different than the regular reciprocal linking methods, and also difficult. However, it will be simpler for you to get to the top of the rankings in Google and other search engines if you have one way links. In this article we will be going through some workable tips to help you make your link building campaign successful.~Creating links is so important to search engine optimization, and it’s necessary to receive a higher rank status. There are many link building strategies, but you might find that only a few work for your needs. It matters what your goals are and how you wish to create your backlinks. If you hope to keep up with transforming markets, you’ll have to keep abreast of the latest link creating techniques. There are lots of people competing with you when you wish to rank your site. That’s why it’s good to focus on good value link building. There are webmasters out there who build links using practices that aren’t considered ethical, and doing this is the wrong way to go. You’re about to learn what it takes to build quality links that will give you the results you desire, while also ensuring you rise to the top of the search engine listings.~For a site to be successful, and for there to be lots of visitors, the site must be marketed online the correct way. And one of the major ways to achieve this is to rank it well with the search engines, so that interested people can find it when they’re looking for a related topic. If you know internet marketing at all, you are likely familiar with the fact that 80% of online traffic is directed from search engines. It’s for that reason that you will definitely want to reach the utmost levels within search engines such as Yahoo!, Google and Bing.
But, you must have a significant search engine rating and you can do this by finding substantial backlinks. To put it another way, the only means search engines have of deciding if your site is relevant or not is through your link building. Put an even easier way, the more incoming links you have, the more traffic you’ll generate. But it takes a little more than that. First, the incoming links must have quality, not just quantity. You will soon learn how a few effortless link building tricks can cause you to succeed with your SEO ventures.}goedkoopste autoverzekering goedkope autoverzekering autoverzekeringen
An easy yet successful way to get quality one way backlinks is to use social media sites. There are many social media websites on the web that give you the opportunity to have a link to your site on their profile page. They make it very effortless to get on and get started. Your username should relate to your business or your brand. This can be useful when you want to promote your business as time goes on. Lots of internet marketers are effectively utilizing this method to get additional backlinks, just don’t abuse it. If you want to get long term results from this method, use it gradually and grow it over time. It’s also possible to make blogs on third party blogging sites in order to get backlinks. You can use one of the various blog networks like Blogger, WordPress.com or Xanga to set up a new blog, or you can create a blog similar to, and with links leading to , your site. You can either link to the home page on your site or you can link to one of the pages on your website. It is a cost-free method that will generate many links to your websites that will always be relevant since you control the blog content.
Online blogs are another terrific resource for pointing backlinks to your site. You can comment on others’ blogs and include your link, or you can even write guest posts on those blogs. Slow and steady, you can build an army of links coming back to your site from these blogs. So, link building is a system that you should use to bring more popularity and traffic to your site. It should be the premier implement in your marketing campaign.
How to Write Blog Posts with SEO in Mind
Search engine optimization is probably the simplest strategy to get lots of targeted visitors to a blog. It’s one of the few methods that gets you reliable, targeted traffic without spending any money. The trick to getting this steady traffic is to create blog posts that are optimized for the search engines.
Creating blog posts at random won’t get you traffic from the search engines. SEO has to be considered with every blog post you write, if you want to get significant results. Getting ranked for your targeted keywords should be the goal of your blog posts, and if you use some of the following tips you’ll be able to do this.
You need to do some promotion for your blog posts because in order to get the search engines to rank your post, they take many things into consideration. You must promote your blog posts because in order to get the search engines to rank your post, the take many factors into consideration. You must advertise your blog posts because in order to get the search engines to rank your site, they take certain things into consideration first. You must market your blog posts because in order to get the search engines to see and rank them, they look at particular factors first. You must advertise your blog posts because for the search engines to notice and rank them, they need to take other things into account first. So make an effort to submit your blog posts to bookmarking websites such as Delicious, Digg and Technorati. This would bring you backlinks and at the same time get direct exposure to your blog posts. You can utilize bookmarking service such as socialmarker because it will bookmark your links on a lot of sites all at the same time. You should get as many backlinks that are targeted and relevant as possible for your site. You can comment on other blogs with the link of your post in the anchor text so that the search engines know what keywords to rank your posts for. This isn’t something you can do in a day but if done correctly it will slowly increase your rank and garner more exposure for your post. You have to be careful that you don’t spam anyone with links to your posts. Post intelligent comments on relevant blogs because this will also help you get more visitors from the directly.
Another tactic you should consider is using a keyword tracking service and hyperlinking your keywords so you can track how much attention they get. Even though this step isn’t really that essential, it’s good to know the progress of your links or the keywords that you mention in your blog posts. These are simple things that give great long term results if you apply them well. Blogging is very competitive, and to rank above the competition you have to attend to every detail.
In summary, the above article clearly explains how easy it is to create blog posts that are highly optimized for the search engines. Contrary to the popular belief, SEO isn’t really that hard or complex, it’s just repetitive. So just keep moving in the direction you’re moving and you won’t have any problems in getting your blog ranked high and having interested visitors flowing in.
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3 Informational Product Ideas that Work
When you think about info product creation, what comes to mind? Do you get writer’s block at some point and can’t write anymore? One of the greatest problems that online marketers have is that they don’t think differently and don’t come up with new product information ideas. However, it really is not very hard to come up with an info product if you look in many directions. In the following post we will analyze three different informational product ideas that you can apply to start thinking of new ideas.
A popular trend presently is to give people materials that have already been created for them so they don’t have to go to the trouble of creating them themselves. You can take advantage of this idea in many different ways and in many industries. If you are a graphic designer, for example, you can create a number of readymade graphics for a particular niche and sell them. Those who wish to use graphics but would rather not hire a designer will purchase them. You just need to think out of the box to find out what people would pay for if it’s done for them. You won’t be teaching them how they can fish but you will be cooking the fish for them and serving it to them. There’s a large market for these products because most people want a solution handed to them on a silver platter. They will be happy to pay you for this solution if you offer it to them.
Another concept is to make webinars and ask people to log in for a cost.
This could be something like attending a webinar, bootcamp, conference, etc. For example, if you have experience in copywriting, you can have a live webinar in which you show the ropes of copywriting to people who attend. They can interact with you live during the webinar and ask questions if they have to. It is one of the most busiest ways of making an information product that will get the most response since it will happen in real time.
Lastly, you can do some research and create case studies to sell. Since people love to read real success stories, the best way to include these is through case studies. Have a look around in your niche to determine what information you can use to put together a case study however you d o need to look at existing ones so you know how to create one of your own. Just this one idea has the potential to make you a lot of money, if you do it right. In conclusion, from the above article we come to an understanding that if you can apply different ideas to create info products, you can give your target market something new every time. People get fed up with seeing the same information, but with these concepts you can be creative and give information that they will love.
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Utlizing Social Bookmarking for Link Building
Social bookmarks are part of link building the online 2.0 world, in an analogous context as popular user-based mostly sites such as MySpace, and Facebook. Back to top Submitting social bookmarks and web optimization Why ought to I exploit social bookmarks as a part of an Search Engine Optimisation solution? Social bookmarks are an awesome promotional tool. They supply many readers with entry to all kinds of material. Social bookmarks aren’t limited to the bookmarking website however they are shared everywhere in the Internet as well. Bookmarks are viral by nature, in a good way, and your knowledge will likely be spread quickly if it is valuable.
Social bookmarking service is a part of the web2.0 revolution. With anĂ¯¿½emphasis on “collective expertise”, it allows society access to info and entertainment deemed well-liked by their peers, not by the preferred media, editors and professional journalists. Social bookmarks are usually hooked up with this advertising in addition to links. What does this mean for you the website owner?
Social Bookmarking is an innovative web advertising technique that may help in growing the net traffic in your on-line enterprise immediately and with out a lot effort. It is simple to understand and takes solely just a few easy steps to get done. Social bookmarking is a means of making and gathering bookmarks on an internet site slightly than inside your browser. This implies you may entry your bookmarks from wherever, classify and annotate them, and share them with different people. Social bookmarking is often used by companies to promote their merchandise and services. It is a fast option to spread the information to the individuals around the world.
Social bookmarking is one of those strategies that ought to be mixed with other net linking strategies to attain online success. Since social bookmark hyperlinks do not scroll off of a social bookmark website or lose worth over time, (if something they achieve value over time) it’s in your finest curiosity to have your website online url AND all of it’s important interior web page urls to ALSO be socially bookmarked in all the essential social bookmark sites on the internet. Social Bookmarking is a method for web customers to save lots of, or bookmark, an internet site, article, picture, or video to a web based service. When you Google “social bookmarking”, the second consequence, after the Wikipedia definition of social bookmarking , is Delicious , the leading online bookmark service. Social bookmarking is a very simple, convenient and hassle free method to guantee that your website is observed and marketed beneath the correct division.
Social bookmarking is a method for Web customers to retailer, set up, search, and manage bookmarks of internet pages on the Internet with the help of metadata. In a social bookmarking system, customers save hyperlinks to internet pages that they want to keep in mind and/or share. Social bookmarking is a method of “tagging” (read: bookmarking) an internet site or blog and “saving” it for later. Very like hitting “favorite” to mark a website in your personal computer, social bookmarking shares this “saved” information with different folks on the Internet. Social bookmarking is a wonderful tool that has enormous potential for visitors era and boosting your website to stardom in no time. Internet marketers are in the constant pursuit of getting the maximum mileage for their web sites and companies using the social bookmarking sites and their community.
Social bookmarking is basically saving bookmarks to a public web site and “tagging” them with keywords. It is named “social” bookmarking as a result of others can see your bookmarks and tags as you can see theirs. Social Bookmarking is comparatively new know-how and very less crowd of online searchers is conscious of this. In case you are the one among them and want to know extra about social bookmarking and its companies, here nerds and geeks, an area search engine optimisation advertising and marketing firm gives you greatest search engine marketing service. Social bookmarking is a Web-based mostly service where customers can create and store links. It is an increasingly common technique to find, classify, rank, and share Internet resources.
How Online Video Marketing Can Help Your Business
Online video marketing has become one of the many popular forms of advertising on the Internet, especially with the rise of enormous video archives such as YouTube. YouTube is undoubtedly the most popular resource for people looking for online streaming video and nothing else even comes close to it in terms of the sheer number of visitors it receives.
YouTube can also be a useful marketing tool for your company if you know how to take advantage of its features correctly. While it may seem a daunting task, impossible to get noticed out of such a vast number of videos on there. Although there is no substitute for making quality content, there are a number of ways to make your presence known.
If you want to make an attempt at video marketing then you should first sign up for a YouTube account. Once you have done this, you should create a YouTube channel for your work which will help you to have a more individual and specialised appearance. It will also help you to keep track of updates and content with the improved organisation. Additionally, you will be able to organise subscriptions for your viewers.
Once you have set up your own YouTube channel, you can customize it to give it a more professional and unique appearance. It is not difficult to do, and can make the world of difference.
There are four different account types offered by YouTube in addition to the standard one. Choosing one of the specific account types can better help to market your work towards a more specific audience. However, if you want to start with a standard account, you can change it at any time you want to one of the other options.
Online video marketing also has some rules and guidelines of its own. Videos made for Internet advertising should be highly personalized and offer as much information as possible. They should be entertaining as well so to keep the viewer’s interest. Ideally, a marketing video for the Internet should be around five minutes in length and not more. YouTube also has a file limit size of one-hundred megabytes.
Once you have created and uploaded your content, you should also make sure that it is placed in the right category. This well help you to focus more specifically on potential customers. This must not be overlooked as it often is, because having the right tags on your videos is essential for getting as many viewers as possible.
From your portfolio of videos, you can also create playlists based on a specific niche. This will better help you to keep things organised and offer more to the viewers. It can also help with up-selling.
It is also a great idea to comment on other people’s videos since that will provide viewers with a link to your YouTube channel. Finally, make sure that you link to your YouTube portal from your website.
5 Key Elements of Google AdWords
Hi there! This is Lawrence Talent from www.SeduceAdWords.com! Ive been a student of Google AdWords (well, pay per click in general really) for years now! And even though PPC is a constant moving target (especially AdWords), there are still some principles that will never change. What follows are 5 key concepts you must always keep in mind when advertising on any PPC networks.
C.P.C. (Cost-Per-Click) ” How much you are paying per click on your AdWords ad. Every time someone clicks on your ad, its costing you money, money thats going to Google as part of your Google AdWords agreement. The CPC youll see associated with your PPC campaign depends on many factors, including the competitiveness of your market (i.e. advertising on real estate will cost a lot more than say blue widgets), the overall quality of your advertising campaign, your AdWords history (Google tends to like old proven marketers better), etc.
Click thru rate, CTR, is the measure of how many times your advertisement gets clicked on given how many times it was shown. It is expressed as a percentage (number of clicks over the number of impressions, which is another way of saying the number of times an ad was shown). So lets say your ad showed 200 times and it was clicked on twice. That results in a CTR of 1% (2 divided by 200). Your goal, by the way, is to achieve as high of a CTR as possible.
Quality Score is the way Google conveys to you what it thinks of your keyword (as in, does it think its a good fit in your campaign, does it think that its relevant to your market, etc.) It is displayed as Poor, OK, and Great (if you use AdWords Editor, a free tool provided by Google, youll be able to see it on a scale of 0~10). You of course want to get Great if you can since that helps keep the minimum bids of your keywords down.
Relevancy. Okay, relevancy has become a bigger and bigger deal over the past few years. Google and other PPC engines wised up when they noticed spammers abusing their system (back in the days when CPC for all keywords were dirt cheap). Spammers were bidding on ridiculous terms like Disneyland and directing the traffic to their mature audience only websites. Thats a big no no. So now the pay per click engines study your ads, keywords, campaign, landing pages, and a whole slew of other factors in determining if your advertisement is relevant to the audience its targeting.
Google slap is Googles way of punishing you for being a bad marketer on their AdWords system. What is a bad marketer in their definition? Well there are many offenses but perhaps the most common/big one is having keywords that get no traffic, low CTR, low bids, and/or are irrelevant to your campaign. Translation, when Google thinks its end-users do NOT like you. Avoid the Google Slap! Keep your AdWords slim, fit, and highly targeted.
Alright, hope you got something out of that If nothing else, you should be a bit more aware and cautious now that you know what the whole Google Slap is about. Google is very picky in whom they want to play with, so be smart in your advertising and dont try tricking Google. Always keep in mind that Googles #1 goal is to take care of their end users (the searchers) so make sure you do the same and youll be apples.