Posts Tagged ‘online promotion’
Using Free Business Classifieds to Grow your Business
Free is very good for a small business. As the economy continues a downward spiral, these companies are looking to save money any way that they can. A lot of times, advertising is what takes the first hit, but that defeats the purpose. You can’t do business if people don’t know about you. This is where free business classified ads come in. You can advertise all you want on the internet and it won’t cost you a penny!
When you go looking on the web and type in ‘free business classified’ you are going to get a response in the tens of millions. This probably equates to tens of thousands of sites that will allow you to place a free business classified ad. How do you not take advantage of that? You get to reach a national audience at no cost.
Some people will not take advantage of this because they don’t believe that they need to reach this large of an audience. So you are saying that you can’t use the extra business? Are you kidding me? This opens you up to a whole new facet and could be the difference in you staying afloat in a horrible economy or going out of business with the rest of the ignorant owners. You can’t afford to not take advantage of this!
You can also do much more with a free business classified then just a quick post. You are going to want to get as much information as you can in this listing, but most sites will put a line or character maximum on you. You are going to have to get your point across and do so with keywords. How much selling can you do? The idea in this case is to get them aimed somewhere so they can get the rest of the information.
You will do this by highlighting your service or business as much as possible and then you will use your last line to direct them to your website, blog or social page. Now you can talk about your business as much as you want. You just created hits for your site by taking advantage of a free business classified. How much better does it get?
The trick to the whole process is to get your ad noticed. You get it noticed by being at the top of the search engines. You do this by having appropriate keywords that are directly related to your product. Your phrases need to duplicate exactly what people are going to type in when they go to an engine looking for something. There are plenty of ways to figure this out. You can do it on your own or pay a company to put the list together for you to use that will guarantee that you shop up at the top.
Now it is time to get creative with free business classified ads and you are going to do that by exploring sites and areas in the classifieds that are common to what you are selling but are completely different at the same time. Confused? The idea here is a type of cross contamination. You are selling fishing poles. You have posted everywhere you can think of, but now you are going to use keywords for rifles in your ad but when they click, low and behold, they are lead to your fishing pole site. You are going after rifle buyers here that probably also fish. If they don’t who cares, they close out your site and go back to the search engine. If they do fish, you may have caught them in an impulse moment and they start exploring your site. Tell me you haven’t had this happen to you. Doing this effectively just may make you the next Bill Gaites!