Ryan Galiotto

Posts Tagged ‘ppc’

PPC advertising is similar to other advertising and marketing methods in that what you do upfront as preparation can have a dramatic impact. In fact, we will state that you can sow the seeds of success or failure in your planning. This may seem all too intense, but it is really a true thing. In addition, this pertains to something that has personally been to be effective. If you are unaware of how to run a PPC campaign, then you just won’t know all of the things that you should be aware of at this point. Your first couple of campaigns might be harder and take longer to go live. However, if you consistently crank them out, you will figure out how to do them more efficiently each time.

Pretty much everything centers on the idea of creating a relevant campaign. In fact, that is the one thing that will most often allow you to have lower costs per click, CPC. In addition to that your conversions will have a greater chance of increasing with other things considered. It’s important to visualize the flow of relevancy from your keywords to your PPC to your landing page and all that comes after it. Your potential buyers have opinions and are going to judge things even without realizing it. You need to pay attention to those things and make sure that you aren’t disrupting the flow of your relevancy.

Now let’s turn out attention to your all important landing page which will be your destination page in your ad.

Bear in mind that you have to make a strong and positive impression on your visitors. You will be choosing a page on your site for the landing page, and then just be aware of not making it too busy. You will receive feedback from Google in the form of your quality score, so you can use that information. If you work on giving good information and content to your readers, then that will be a big plus.

Any time you create and run a PPC ad campaign, you want to catch people in the last phase of the keyword cycle – the buying phase. People go through several phases of research–we’ve known this for years, the gathering information phase, the buying phase and lots more. You can find excellent tutorials that are usually free, and they talk about all the different places and ways to find buying keywords. Usually these are the keywords that get typed into the search engines by people who are shopping for something. Obviously this means that you will need to put these keywords into your campaign so that they will definitely see your ads and be served by them.

You cannot go into PPC advertising without a solid grasp of the fundamentals of what needs to be done.

Most people do think about their landing page, hopefully, but we think that is something secondary. Your greatest success will come from making sure all the parts work together with your campaigns. If your bounce rate can be lowered as much as possible, then Google will give you points for that.

Quick-witted internet marketing expert Andrea Kropp enjoys writing articles about all aspects of internet marketing when she isn t busy with her primary business PracticeLight Internet which focuses on online marketing for naturopaths. She is currently assisting a naturopath in Toronto with his search engine marketing and blogging. If you live in the Toronto area and are in need of a naturopathmake an appointment at Gesund 638 Church Street, Toronto, ON M4Y 2G3, Canada (416) 913-5170 R06; or visit http://gesund.ca.

Hi there! This is Lawrence Talent from www.SeduceAdWords.com! Ive been a student of Google AdWords (well, pay per click in general really) for years now! And even though PPC is a constant moving target (especially AdWords), there are still some principles that will never change. What follows are 5 key concepts you must always keep in mind when advertising on any PPC networks.

C.P.C. (Cost-Per-Click) ” How much you are paying per click on your AdWords ad. Every time someone clicks on your ad, its costing you money, money thats going to Google as part of your Google AdWords agreement. The CPC youll see associated with your PPC campaign depends on many factors, including the competitiveness of your market (i.e. advertising on real estate will cost a lot more than say blue widgets), the overall quality of your advertising campaign, your AdWords history (Google tends to like old proven marketers better), etc.

Click thru rate, CTR, is the measure of how many times your advertisement gets clicked on given how many times it was shown. It is expressed as a percentage (number of clicks over the number of impressions, which is another way of saying the number of times an ad was shown). So lets say your ad showed 200 times and it was clicked on twice. That results in a CTR of 1% (2 divided by 200). Your goal, by the way, is to achieve as high of a CTR as possible.

Quality Score is the way Google conveys to you what it thinks of your keyword (as in, does it think its a good fit in your campaign, does it think that its relevant to your market, etc.) It is displayed as Poor, OK, and Great (if you use AdWords Editor, a free tool provided by Google, youll be able to see it on a scale of 0~10). You of course want to get Great if you can since that helps keep the minimum bids of your keywords down.

Relevancy. Okay, relevancy has become a bigger and bigger deal over the past few years. Google and other PPC engines wised up when they noticed spammers abusing their system (back in the days when CPC for all keywords were dirt cheap). Spammers were bidding on ridiculous terms like Disneyland and directing the traffic to their mature audience only websites. Thats a big no no. So now the pay per click engines study your ads, keywords, campaign, landing pages, and a whole slew of other factors in determining if your advertisement is relevant to the audience its targeting.

Google slap is Googles way of punishing you for being a bad marketer on their AdWords system. What is a bad marketer in their definition? Well there are many offenses but perhaps the most common/big one is having keywords that get no traffic, low CTR, low bids, and/or are irrelevant to your campaign. Translation, when Google thinks its end-users do NOT like you. Avoid the Google Slap! Keep your AdWords slim, fit, and highly targeted.

Alright, hope you got something out of that If nothing else, you should be a bit more aware and cautious now that you know what the whole Google Slap is about. Google is very picky in whom they want to play with, so be smart in your advertising and dont try tricking Google. Always keep in mind that Googles #1 goal is to take care of their end users (the searchers) so make sure you do the same and youll be apples.