Ryan Galiotto

Posts Tagged ‘truckside advertising’

It is a fact.  We are in a recession.  All you hear about in the news is about the economy.You are seeing more and more people spend less.All of this is a fact.

But as the owner of a business, there is still money in the economy, you just have to know how to go after it.One of the different ways you can accomplish that is by looking at alternative advertising sources.

With the tightening economy and the consumers watching their money, you want all the edges possible.  I know of a good way through my own San Diego truck advertising business.I want to share some knowledge I have gained through first hand experience with you.

As I had previously stated, there is still a lot of money out there.  You just have to go out and get it.  Well how do you do that?  You reach out to them in different ways.One of those methods is advertising with mobile billboards.

As I mentioned I run a mobile billboard San Diego company and from my experience clients get more exposure. There ads are seen by more people because of the medium in which it is delivered.

If you are unsure what a mobile billboard is, they are billboards that are on cars.They can be specifically made trucks that are to act as billboards.  Or they can be a van or fleet truck that uses it sides as billboards.

Why is this way of advertising so effective.  Well other mediums like TV and radio can easily be tuned out by the consumer real easily by the consumer.But a mobile advertisement has the ability to be right in the customer’s face.  It is right there with them in traffic.It can not be turned off.And the very essence of it, if it is an ad that is catchy and bold, it will be read.

So with needing to reach more consumers, a business ought to consider this form of advertising.  It is effective and if you are trying to brand your business, there is no better way.

Comparitively the mobile billboards prices are reasonable. If you take into consideration how many people will see it daily, it is well worth the investment of your money.

Trying this way should help quite a few companies, especially when times are as tough as these.

There is a huge shift of advertising dollars going to another place for businesses large and small. I’m not talking about internet advertising.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media ads comes in many shapes and sizes, but one of the ways that is beginning to become more popular is using truck advertising.

Today a prospect has a lot of choices on whether or not they want to see an advertisement. With Tivo and Satellite being owned by most consumers, they can easily have all traditional advertising turned off.

That is why a lot of businesses are looking for alternative forms of advertising. They are hungry for more avenues to reach the consumer.

But not only do they want more ways to reach consumers, they want it to be effective.

Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off.  With the way the medium reaches the consumer you can understand why.

You have the businesses advertisement prominently displayed on a truckside or on a mobile billboard. Those are trucks made specifically to be a mobile billboard.

With their ad prominently displayed, and appearing to them in traffic. A consumer has no choice but to read it. For a business that wants the ability to create brand recognition, this is a way they should consider.

Then when you compare it to other forms of advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because think about it, your message will be shown to a consumer who will notice and read it because of the way it is coming at them.  More than likely during rush hour or when they are stuck in traffic.  So the consumer has nothing to do but read it. With the advantage of how their message is delivered, it easily gets to the customer.

When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential.  In 2004 alone, $5.8 billion dollars was spent.

So for a business looking to expand in other ways to get their ad message out to the consumer, using truckside advertising is something they ought to consider. 

Not the traditional, stationary mobile billboards people are used to.  But something that will be smack dab in the face of the consumer is definitely going to get the message across.